Our philosophy is centered around Safety, Training, Customer Service, and in providing a knowledgeable Staff to support our customers.

• Provide a safe, knowledgeable, and friendly environment for both the experienced and novice shooter
• Establish safety and customer service as our top priorities
• Provide an atmosphere where women and youth shooters feel welcome
• Provide a level of safety and firearms training superior to any of our competition
• Become an active participant within our business community
• Develop a sport shooting philosophy that encompasses all shooters young and old
• Provide an indoor location for law enforcement personnel to shoot on-duty or off-duty
• Provide the largest retail selection of firearms and related equipment in N. Idaho
• Establish a N. Idaho outlet for law enforcement and security equipment purchase
• Offer a reality based consulting service to prospective range owners